This is our final add

The background photo is of one of our group members. We chose to use this photo as the doll like make up mirrors the title above saying ' A mask doesn't hide what you feel inside! '. It also appeals to our chosen target audience being young women. This is due to the bright make up, a women's face and knowing that is symbolises Barbie. Also as the 'Barbie' is blowing glitter this could symbolise various things, for instance fairy/confidence dust or it could represent how the media influences societies thoughts with sugar coated truths.

Could this image being shown then be the fashionBEASTer?

We chose to keep the titles simple as the background image itself is bright and in your face. The title at the top of the page wasn't put on the forehead for no reason, this symbolises that this message should be imprinted on your head to remember the message and to love yourself for what you are. The Channel 4 logo in the right upper corner shows the audience where to watch the documentary. This will also appeal to people who regularly watch channel 4. The title of the documentary is at the bottom of the photo we chose to add colour to word 'BEAST' as it portrays how we feel about how the media itself is a beast, without being too bias. We were inspired by a print ad we looked at previously which we annotated, this was 'America the Beautiful'. Underneath the documentary title the audience can see what time and day it is screening.

Our print ad would possibly be placed on a London Bus that has a bus route through oxford street. This is because of London being the capital of fashion. In addition our propaganda is circulating the mainstream points where our physcographic and demographic target audience are.

Chloe Kidd