Radio Resurch (advertisment conventions)

For guidence we looked at the following websites:

http://radio.suite101.com/article.cfm/how_to_write_a_radio_commercials_script

http://www.ehow.com/how_2002075_write-radio-ad.html

Also we listened to a plethora of Radio stations such as those on the BBC, such as radio 1 and mainstream stations such as, heat, capital, Xfm, and Kiss 100. To hear the conventions of the advertisements. Here we could see what grabs attention and what seems tedious. From this we grasped notes such as use of alliteration, rhetoric and Sound effects were successful ways of grabbing attention of an audience.

The above image shows the note taking process that I took when exploring the conventions. To access The BBC radio stations using the BBC Iplayer website. Due to all the scheduled shows being listed we could listen to the shows and see the variation between adverts due to the time of day they are being broadcasted at. 

Written By Chrishelle Henderson