These a two ideas we had when experimenting whilst thinking about our print ad.
Chloe & Chloe
Monday, 3 May 2010
Print Ad Ideas
These a two ideas we had when experimenting whilst thinking about our print ad.
Chloe & Chloe
Thursday, 29 April 2010
Chloe Kidd Technology Evaluation
Throughout this year i have used a variety of technology for instance i have used Cameras and an tripod whilst filming. I have also used I movie when editing. I have also used a software programme called GIMP which i used to create our print ad. Another programme i used was garage band which i used to make a song which was inserted into the radio print ad.
I found that the cameras were easy to work and that i got used to using them quickly. In addition with the cameras the tripods were simple to use. The software I movie took time to get used to but as the course progressed i felt my knowledge progressed too.
When using the software GIMP as i had knowledge of using Photoshop Adobe before in my other course, Photography. I used my knowledge from that course to produce our print ad. I inserted a photo of myself with exaggerated make up on symbolising the childhood toy Barbie. This is because she symbolises the 'perfect' women. Which gives the audience an idea of what our documentary is about. I then used various effects to enhance the photo and to make it much brighter and sharper to make it appear more 'in your face'. Although it doesn't take much as the photo has big eyes which are starring at the audience.
I then inserted text onto the print as well as the channel 4 logo to show the audience where to find the documentary along with the time and date it was on.
When using Garage Band i found it was quite simple to use as all of the buttons had descriptive writting on them explaining which ones did what. Also it was easy to drag each beat and tune to the main task bar. Which made it easy to try different beat to make the song. Once i chose each beat i could then enhance each beat by changing tuning and timing.
I feel that throughout this year my knowledge has improved whilst using these technologies.
I found that the cameras were easy to work and that i got used to using them quickly. In addition with the cameras the tripods were simple to use. The software I movie took time to get used to but as the course progressed i felt my knowledge progressed too.
When using the software GIMP as i had knowledge of using Photoshop Adobe before in my other course, Photography. I used my knowledge from that course to produce our print ad. I inserted a photo of myself with exaggerated make up on symbolising the childhood toy Barbie. This is because she symbolises the 'perfect' women. Which gives the audience an idea of what our documentary is about. I then used various effects to enhance the photo and to make it much brighter and sharper to make it appear more 'in your face'. Although it doesn't take much as the photo has big eyes which are starring at the audience.
I then inserted text onto the print as well as the channel 4 logo to show the audience where to find the documentary along with the time and date it was on.
When using Garage Band i found it was quite simple to use as all of the buttons had descriptive writting on them explaining which ones did what. Also it was easy to drag each beat and tune to the main task bar. Which made it easy to try different beat to make the song. Once i chose each beat i could then enhance each beat by changing tuning and timing.
I feel that throughout this year my knowledge has improved whilst using these technologies.
Thursday, 1 April 2010
Wednesday, 31 March 2010
stuff for ppt
Conventions Of A Documentary
Actuality - Actuality is the term for film footage of real life events, places and people
Voice-over -the voice-over in a documentary is a commentary by the filmmaker, spoken while the camera is filming,
Interviews-The interview is a common documentary technique. It allows people being filmed to speak directly about events
Reconstructions - Reconstructions are also often used in documentaries. They are artificial scenes of an event which has been reconstructed and acted out on film based on information of the event
Exposition
In a documentary, the exposition occurs at the beginning and introduces the important themes of the film
Many techniques were used when making this print ad for instance:
‘Watch it or the beast will get ya!’ - Slogan, catchy, stays in audiences head, humour - consumers are entertained so tent to be well disposed towards brand.
Consumer feels that they are being spoken to personally with the word ‘You’. We chose to change the word you to ‘Ya’ as it shows there will be a sense of humour in this documentary as well as it rhyming better and not being so formal. Also younger people use such words like this so they can relate to this I.e Demographic & physcographic audience.
Gives a second layer of meaning to impress the consumer with its smartness and novelty.
Beauty appeal : Beauty attracts us; we are drawn to beautiful people places and objects.
Celebrity Endorsement: Associates product with a well known person - Barbie is well known . She is known for being a ‘perfect women’ ect.
The radio trailer sticks to code and conventions in that it has music, voiceover, informs the listeners the time and date the documentary is being broadcasted. This radio trailer and the print ad help to advertise the documentary and outline the subject it covers.
Before making our radio trailer we listen to various professional trailers that have been heard on the radio. From these we were able to see what codes and conventions worked affectively.
http://www.matrixradio.co.uk/advertexamples.htm
Actuality - Actuality is the term for film footage of real life events, places and people
Voice-over -the voice-over in a documentary is a commentary by the filmmaker, spoken while the camera is filming,
Interviews-The interview is a common documentary technique. It allows people being filmed to speak directly about events
Reconstructions - Reconstructions are also often used in documentaries. They are artificial scenes of an event which has been reconstructed and acted out on film based on information of the event
Exposition
In a documentary, the exposition occurs at the beginning and introduces the important themes of the film
Many techniques were used when making this print ad for instance:
‘Watch it or the beast will get ya!’ - Slogan, catchy, stays in audiences head, humour - consumers are entertained so tent to be well disposed towards brand.
Consumer feels that they are being spoken to personally with the word ‘You’. We chose to change the word you to ‘Ya’ as it shows there will be a sense of humour in this documentary as well as it rhyming better and not being so formal. Also younger people use such words like this so they can relate to this I.e Demographic & physcographic audience.
Gives a second layer of meaning to impress the consumer with its smartness and novelty.
Beauty appeal : Beauty attracts us; we are drawn to beautiful people places and objects.
Celebrity Endorsement: Associates product with a well known person - Barbie is well known . She is known for being a ‘perfect women’ ect.
The radio trailer sticks to code and conventions in that it has music, voiceover, informs the listeners the time and date the documentary is being broadcasted. This radio trailer and the print ad help to advertise the documentary and outline the subject it covers.
Before making our radio trailer we listen to various professional trailers that have been heard on the radio. From these we were able to see what codes and conventions worked affectively.
http://www.matrixradio.co.uk/advertexamples.htm
Barbie – Perfect Women Is Barbie to Blame?
Any child watching prime-time TV is also exposed to ultra-thin women. "How many adults talk about dieting, looking greater as they become thinner and thinner?
According to recent studies, many fifth- and sixth-grade girls have tried to lose weight. It doesn't mean that they will develop anorexia nervosa, but it does mean that they are feeling the crush of cultural and social pressure.
"As an example, look at the figure of Barbie. Her figure is an impossibility for any young girl or woman to achieve, and yet she is the image of beauty," ."How many girls yearn to look like her, or other dolls of the same image?"
Barbie holds the distinction of being the first doll to become an adult figure in the child’s life . She became an icon, a role model, a figure to be emulated and revered, transforming the child’s role of caretaker to one of the passive bystander and observer of a creature who had made it in life and had it all. She would ultimately become a representative of our own culture. Mothers, as well as their daughters took in Barbie’s messages about how shape and size matters.
If she were alive, Barbie would be a woman standing 7 feet tall with a waistline of 18 inches and a bustling of 38-40.
She would need to walk on all fours just to support her peculiar proportions . Yet media advertising, television and Hollywood would reinforce her message, influencing what would become the American ideal of beauty . By the time a girl is 17 years old, she has received over 250,000 such commercial messages through the media. Eating disorders are the most lethal of all of the mental health disorders, killing or maiming 6-13% of their victims, 87% of whom are under the age of 20
Cindy Jackson
Cindy Jackson, was so influenced by Barbie that it became her life mission to look exactly like her. Her obsession to look like Barbie started when her parents bought her first Barbie at the age of 6. And she didn't give up until she reached her goal . She ended up spending about $55,000 and underwent 20 plastic surgery operations to reach her goal of becoming Barbie.(3)
20 operations!
This is just one example of how impossible it is to reach this ideal image without major alterations of our natural beauty.
According to recent studies, many fifth- and sixth-grade girls have tried to lose weight. It doesn't mean that they will develop anorexia nervosa, but it does mean that they are feeling the crush of cultural and social pressure.
"As an example, look at the figure of Barbie. Her figure is an impossibility for any young girl or woman to achieve, and yet she is the image of beauty," ."How many girls yearn to look like her, or other dolls of the same image?"
Barbie holds the distinction of being the first doll to become an adult figure in the child’s life . She became an icon, a role model, a figure to be emulated and revered, transforming the child’s role of caretaker to one of the passive bystander and observer of a creature who had made it in life and had it all. She would ultimately become a representative of our own culture. Mothers, as well as their daughters took in Barbie’s messages about how shape and size matters.
If she were alive, Barbie would be a woman standing 7 feet tall with a waistline of 18 inches and a bustling of 38-40.
She would need to walk on all fours just to support her peculiar proportions . Yet media advertising, television and Hollywood would reinforce her message, influencing what would become the American ideal of beauty . By the time a girl is 17 years old, she has received over 250,000 such commercial messages through the media. Eating disorders are the most lethal of all of the mental health disorders, killing or maiming 6-13% of their victims, 87% of whom are under the age of 20
Cindy Jackson
Cindy Jackson, was so influenced by Barbie that it became her life mission to look exactly like her. Her obsession to look like Barbie started when her parents bought her first Barbie at the age of 6. And she didn't give up until she reached her goal . She ended up spending about $55,000 and underwent 20 plastic surgery operations to reach her goal of becoming Barbie.(3)
20 operations!
This is just one example of how impossible it is to reach this ideal image without major alterations of our natural beauty.
Thursday, 25 March 2010
How did you use media technologies in the construction and research planning and evaluation stages
The techniques I have used since filming our documentary is: learning how to do extended research for example looking for statistics on female confidence,above is a picture of one of the websites I used to find statistics .I also learnt how to use cameras as i had never really used one before.I had to develop my knowledge of using the tripods as we used it in a lot of our shots for example in interviews. and apple mac computers which I had little knowledge about.I also had to learn to apply skills into using I movie which we used to upload and edit our film.I also had to learn to use blogspot.com which you can see the screen print above. I had to learn to use this because this is where we uploaded our film information about filming and our progress on the project all together.I think I successfully learnt how to use all different things i had to develop my knowledge on.
by chloe wall
by chloe wall
Subscribe to:
Posts (Atom)