• Firstly we found that we have successfully caught the attention of part of our target audience. The girls body language was open whilst watching the footage. The boys simply looked board one even checked the clock to see how long of the viewing was left. This was emphasised more in the feed back of our questionnaire. For example, when asked, 'Would you want to watch the whole documentary?And Why?' comments such as the following were given. " I would defiantly want to watch a second half, I don't feel this issue is highly addressed" (girl) and " It was good however needs more information for boys, lost interest part way though" (boy). From our audience feedback we learnt that

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• Audio and Editing - We asked 'What did you think of the editing?' and 'Do you think the music compliments our documentary?'. Due to our documentary not being completely finished in terms of editing we understood that there would be a plethora of criticism. For example due to there being a 'voice of god' Narration over a blank screen (as we have not yet uploaded the chosen image), all commented on this saying there should be an image. Feed back on the audio was positive. This shows with regards to our target audience (demographic) that we have picked the appropriate Audio, as it is modern, recognisable(therefor hook/ create and keep the audience interested as they can identify this with this part of culture). We did receive criticism however on raising and lowering the levels and with part. This shall be adjusted immediately.

This is our final add

The background photo is of one of our group members. We chose to use this photo as the doll like make up mirrors the title above saying ' A mask doesn't hide what you feel inside! '. It also appeals to our chosen target audience being young women. This is due to the bright make up, a women's face and knowing that is symbolises Barbie. Also as the 'Barbie' is blowing glitter this could symbolise various things, for instance fairy/confidence dust or it could represent how the media influences societies thoughts with sugar coated truths.

Could this image being shown then be the fashionBEASTer?

We chose to keep the titles simple as the background image itself is bright and in your face. The title at the top of the page wasn't put on the forehead for no reason, this symbolises that this message should be imprinted on your head to remember the message and to love yourself for what you are. The Channel 4 logo in the right upper corner shows the audience where to watch the documentary. This will also appeal to people who regularly watch channel 4. The title of the documentary is at the bottom of the photo we chose to add colour to word 'BEAST' as it portrays how we feel about how the media itself is a beast, without being too bias. We were inspired by a print ad we looked at previously which we annotated, this was 'America the Beautiful'. Underneath the documentary title the audience can see what time and day it is screening.

Our print ad would possibly be placed on a London Bus that has a bus route through oxford street. This is because of London being the capital of fashion. In addition our propaganda is circulating the mainstream points where our physcographic and demographic target audience are.

Chloe Kidd

Evaluation of technology - Apple Mac and i-movie

Whilst engaging in the production of this documentary there have been a plethora of technologies used in the construction.

One of which is the apple mac. From this I have learned and gained a plethora of skills.

At first it was hard to adapt to this format of computing, due to being used to the universally used is that of windows.

Examples of skills gained are:

* Learning shot-cut keys

* Use of soft wear such as I-movie, garage band etc...

I-movie:

Advanced - extract audio

Editing transitions, viedo FX, audio FX, titles

Importing clips

Print advertisements

This is an annotated print advert of a documentary called America the Beautiful. This documentary has the same demographic audience as our documentary has, Although the physcographic audience maybe different to ours as ours as more for quirky people who could be students whereas this documentaries physcographic audience is for a wider range of audience who are affected by the obsession of beauty in America.

Chloe kidd

Script

Definition: 

To construct our documentary we first needed to formulate a clear definition of what documentary is. Therefor after research and analysising other documentaries we were able to pin point key conventions and trates.

We have come up with the following one example by Chloe Kidd is 'documentary is a spontaneous, realistic film based on anything, from which one researches to make there own conclusion.'

Once we had our definition this was the foundation ideology for which our documentary would be based upon. 

Inspiration:

There was a plethora of inspiration for this documentary. For example, how to look good naked, 10 years younger and the Dove campaign. Looking at these documentaries we found that the following modes were common, Pro-formative and interactive. There were also traces of an observational approach. 

We however have chosen to use an observational mode. This we found worked well as we decided to use a narrator instead of a presenter with the 'voice of god' convention. 

Here we could take away a possible presence of bias away, therefor conforming to our definition of documentary, as the audience can formulate there own conclusions. 

covert!! add in!!

Locations: 

As as group the common concuss was that we needed primary footage. Due to the topic and nature of our documentary we decided to use London Oxford Street. This is because london is one of the fashion capitals of the world. The audience can engage subconsciously with the meaning of this signal though that of connotation and denotation. 

When filming one of the standardized conventions of documentary were for-filled which was that of spontaneity. In liverpool street train-station, the how to look good naked crew were filming. 

So when Chloe Kidd and Chloe Wall were out to film the footage they captured this. As you can see above. We decided as a group that this would be mandatory to put in the documentary as currently in today society Gok warn is an influential icon when it comes to Fashion. 

We also used an interviewees home. This was to create a natural environment for the participant. Here convocation could flow naturally. This was also show to show the target audience that the subject being disscussed is on a personal level, as reflected in the interview content. 

School - proffestional setting etc.... (comeback and finish)

Opening sequence:

It was a consensual idea for this section concerning audio was to use Lady Gaga's bad romance. Reasons being this song is directly linked with todays youth played  

Progression

Today we have been finaliszing the script for the directors commentary. 

Chloe Kidd has looked at the script and slightly modified the opening to grab audience attention.

Also as shown above Chloe Wall was conducting extra research on radio conventions and advertisement. 

planning the script

Below is the Brainstorm of ideas to break down what was done in the table to make is easier for me to adjust :

Here is a story board for the script so I can mess around with order and add more ideas:

Here I have started to piece to get clips for the directors commentary. There has also been some narration added. Blog entries have been added, clips from the documentary. The narration that shall be added when the script will explain in greater detail what is going on why what has been done etc.... :

Written by Chloe wall and Chrishelle Henderson